Glasnevin Cemetery
’Surnames’ Campaign

How to bring a cemetery to life. With more than 1.5 million people buried in Glasnevin Cemetery it's true to say All Human Life is Here. Among the thousands of names represented (22,008 Byrnes for instance) are many that contrast, creating a campaign that engages and provokes at the same time. It instantly makes you wonder about your family name and invites the viewer to come up with their own variations - always a sure sign of a campaign with legs. Well, one Leg, four Leggs and 18 Legges, to be precise.

Design / Typography / Tony Purcell
Copy / Eoghan Nolan