The Menswear Outlet
’Statues’ POS Campaign

The Brief. Communicate to shoppers where The Menswear Outlet is situated in Dublin.

The Big Idea. Create a poster campaign on the streets surrounding the Outlet on Parnell Street. We feature local statues; the Jonathan Swift, Charles Stuart Parnell and Jim Larkin statues - each dressed in contemporary clothing from the outlet.

Design / Art Direction / Photography / Retouching / Tony Purcell
Copy / Eoghan Nolan